Hired as the new leader of public access television for the city of Minneapolis, SPEAK MPLS's vision for radical changes to accessibility, programmatic engagement, and diverse storytelling quickly became one of the more vital institutions in the city. Gumbo, a partner of over five years, was hired to support the growth and strategy of SPEAK's brand from the ground up. This included the optimization and expansion of their existing logo and guidelines and the comprehensive development of their channel strategy, public-access studio collateral, website, and broader digital presence. This project has demonstrated our ability to fulfill large-scale marketing and full-stack custom software needs at the intersection of community programming and inclusive access.